ER Reservations

A hospital in Memphis has recently created an online reservation system for it's ER.  For $15 you can make a reservation at the ER and be seen within 15 minutes of your reservation time.. If you are not, you get a refund of your $15..

hmmmmm....

1 - Isn't the ER for EMERGENCIES?  if you can plan ahead doesn't it mean it's not really an emergency?
2 - If you aren't seen within that 15 minutes you get a refund.. the hospital has a $15 incentive to help those that make reservations but no incentive to help those having heart attacks.. can this cause patient bias?  liabilities?  On the same token if you aren't seen within 15 minutes the hospital just stands to lose the $15 pre-pay.. That's not really a penalty. 

This whole thing feels just wrong, but just wait.. it's soon coming to a hospital near you.

http://www.wmctv.com/Global/story.asp?S=13473665